Jewel Purpose: Ron Arad

Sarah Royce-Greensill, Telegraph Luxary, December 5, 2015


There was a sparkling aside to the autumnal art-fest that is Frieze week this year. Many high-end jewellers, recognising the art world’s penchant for fine jewels (not to mention the size of their bank balances) also took the opportunity to launch new collections; while October’s Pavilion of Art and Design (PAD) had a significantly larger jewellery presence than in previous years, hosting several art-jeweller collaborations as well as, for the first time, New York-based vintage jewellery dealer Siegelson. There’s something of a love-in going on between the worlds of art and jewellery, as more and more artists unleash their creativity on a smaller, bejewelled scale.


Artists creating jewels is nothing new: Pablo Picasso, Alexander Calder, Salvador Dali, Max Ernst, Lucio Fontana and Roy Lichtenstein are just a few of the celebrated names to dabble in “wearable art”. But it’s not just the modern masters. More recently, superstar architect Zaha Hadid turned her hand to fine jewellery design for Swiss jewellery brand Caspita as well as fellow Lebanese jeweller House of Mouzannar, while a collaboration between Tracey Emin and Stephen Webster – two rock stars of the British art and jewellery worlds – will be released early next year: the former’s romantic neon handwritten phrases rendered in precious metal and diamonds that will be commercial gold dust come Valentine’s Day.


Artists’ jewellery is also being brought to a global fashion-focused, digitally savvy audience thanks to a collaboration between German goldsmith Cada and three contemporary artists: Aaron Curry, Jonathan Meese and Andy Hope 1930. Launched this weekend during Art Basel Miami Beach and sold exclusively through luxury online retailer Stylebop, the project stemmed from Stylebop’s co-founder Thorsten Eimuth and Herbert Kopp of Cada’s mutual love of contemporary art.


Kopp had little trouble convincing the artists to take part. “I am a fan of jewellery by Salvador Dali, Dieter Roth and Alexander Calder, and this project was an exciting opportunity to try for myself,” says Aaron Curry. As a sculptor, he says that creating wearable pieces “came quite naturally; it was just a matter of working in a different scale”.


The resulting 52-piece collection sees each artist’s signature style translated into gem-encrusted and eminently wearable jewels. The artists were given free rein on the design; somewhat surprising in the commercial e-tailing environment. “While it was important to create something that would sell, we didn’t want to put too many constraints on it from a commercial point of view,” says Thorsten. “These are works of art from world-renowned artists; if they want to add more diamonds, it’s their decision.” Which explains why the collection includes pieces fully pavéd with diamonds, sapphires or rubies, with prices of up to £105,000.


“For us the excitement is not about selling masses, it’s about the creativity that goes into making an artwork. It’s much more important to find the true artwork here than to create a commercial vision of it.” And the boon for Curry? “My wife gets to wear something I have made.”


The project may blur the boundaries between artwork and fine jewellery, but for London-based gallerist Louisa Guinness, who has been helping artists conceive jewels since 2003, there’s an important distinction between the two. “We don’t want our jewellery to look like it has come off Bond Street – we’re very different to that,” she says. “Artists like to make bold, daring sculptures; we’re not just trying to make decorative material.”


Her works include rat, frog and cat remains cast in gold and silver by Tim Noble and Sue Webster; Marc Quinn’s Frozen Strawberry, the result of picking seeds out of a real fruit and replacing them with diamonds; and, one of the most recent projects, oversized chunks of silicon chipped into earrings and a necklace by Israeli industrial designer and architect Ron Arad. All come with a specially made stand, making them miniature sculptures on a dressing table as well as when worn.

Ron Arad Rocks earrings II, 2015, in 18-carat gold and silicon, £3,000, Louisa Guinness Gallery
Ron Arad Rocks earrings II, 2015, in 18-carat gold and silicon, £3,000, Louisa Guinness Gallery CREDIT: FULL STOP PHOTOGRAPHY


The key to a successful art jewel, says Guinness, who stages exhibitions of work by modern masters including Man Ray, Claude Lalanne and Niki de Saint Phalle, as well as collaborating on new pieces, is to go beyond miniaturisation. “People don’t just want a scaled-down version of what they’ve made before. They like to see an adaptation of the work and more thought going into it.” It takes some time to come up with a concept, produce and tweak prototypes before finalising the design, with Guinness doing much of the legwork between artist and goldsmith – she tends to use a jeweller in Hatton Garden for the more traditional goldsmithing work, while scouring jewellery shows for specialists in specific techniques such as 3D printing or enamelling.


Elisabetta Cipriani, who began commissioning artists in 2009, agrees: “For me it’s essential that an artist’s jewel is not a miniature sculpture – that’s what you find in a museum gift shop.” That said, the artists she works with have complete creative control. “You can’t tell a painter what to paint, so you can’t tell an artist what to do as a jewel.” Instead, she looks at their existing work and thinks, “What would I wear? Because jewellery sells when you wear it. I’ve been very lucky that all the artists I’ve worked with have designed beautiful jewels.”


Ron Arad Rocks earrings 5, 2015, in 18-carat gold and silicon
Ron Arad Rocks earrings 5, 2015, in 18-carat gold and silicon CREDIT: FULL STOP PHOTOGRAPHY

Artists’ jewellery carries both an intrinsic value as well as its worth as an artwork, which Guinness stresses is important for her clients. “People will pay lots of money for a canvas, where the cost of production is very little, but with jewellery they’re getting something made by the same artist in real gold. There’s so much labour, love and time that goes into them besides the cost of the raw materials.” Some pieces are handmade by the artist themselves, such as Nic Fiddian Green’s wearable horse head pendants that are hammered from a sheet of gold at the artist’s home. “You can see the little hammer marks – it has got his hand on it,” says Guinness.